Social Media* Microcredential
This credential is designed to give students the skills they need to create, manage, track and analyze social media campaigns. It consists of two courses in the Business Information Technology area: BIT 142: Social Media for Professional Use; BIT 143: Social Media Campaigns: Targeting and Analytics.
* Microcredentials marked with an asterisk are eligible for part-time TAP financial aid.
Current Microcredential Costs (pdf)
Credit or Non-Credit
Credit
Number of Credits
6
Who is Eligible
All learners
Instruction Method
Online
Time to complete
2 semesters
Division
Business and Professional Studies
Skills You’ll Acquire
- Social Media Campaigns
- Social Media Content Creation
- Social Media Targeting
- Social Media Tools
Requirements
Needed to earn this Microcredential
- C or higher in BIT 142: Social Media for Professional Use
- Earn a 75 or higher on a presentation on their proposed social media strategy or construct a complete social media presence for a business
- C or Higher in BIT 143: Social Media Campaigns: Targeting and Analytics.
- Earn a 75 or higher on the creation of a social media campaign including selection of tools for creation, administration, and analysis and the development of effective content (will be completed in BIT 143)
Questions about microcredentials at SUNY Broome? Learn more.
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