Marketing Analysis Microcredential
The Marketing Analysis microcredential equips learners with essential skills in statistical analysis and marketing strategy. Students will calculate and utilize statistics to describe data sets and estimate population parameters, applied specifically to business scenarios. Additionally, learners will learn fundamental marketing concepts including product life cycle, new product planning process, information collection and analysis, relationship marketing, strategic planning, and marketing mix strategic decisions. This microcredential provides a comprehensive toolkit for individuals seeking to excel in business analytics and marketing roles and can be beneficial to small business owners, non-profits, or other businesses. It can also be used toward earning an AS or AAS degree in business.
Current Microcredential Costs (pdf)
Credit or Non-Credit
Credit
Number of Credits
6
Who is Eligible
All learners
Instruction Method
Options: Online asynchronous, in-person, Hyflex
Time to complete
2 Semesters
Division
Business and Professional Studies
Skills You’ll Acquire
- Business
- Economics
- Statistics
- Marketing
- Hypothesis Testing
- Regression
- Correlation
- Analysis
- Marketing Mix
- Marketing Concept
- Strategic Planning
Stackable to Degrees
Requirements
Needed to earn this Microcredential
- C or higher in BUS 115: Business Statistics
- C or higher in BUS 141: Marketing
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